Who it is for
Operations, service, support and commercial teams with high-volume recurring work, fragmented knowledge or growth constrained by manual processes.
02
Useful AI, built around the work
AI Automations
Turn repetitive work and scattered knowledge into controlled workflows that save time and produce measurable value.
The result
A prioritised automation portfolio and a working pilot with human controls, adoption measures and a clear ROI baseline.
Signals you may need it
- 01
People repeatedly copy, classify, summarise or chase information.
- 02
Response times depend on finding the right person or document.
- 03
Knowledge sits across tickets, files, inboxes and spreadsheets.
- 04
More volume requires proportionally more people.
Services & concrete deliverables
Use-case discovery
Map, score and prioritise opportunities by value, effort and risk.
Workflow automation
Connect hand-offs, approvals, notifications and structured data.
Internal assistants
Give teams controlled access to operational knowledge.
Lead and knowledge systems
Research, qualify and structure information for action.
Pilot and ROI
Build a narrow proof, test quality and measure time or cost saved.
How we work
Diagnostic → Pilot → Implementation → Measurement
Diagnostic
Define the problem, evidence and baseline.
Pilot
Test the smallest useful intervention.
Implementation
Embed the proven model with clear owners.
Measurement
Track adoption, performance and benefits.
Evidence & examples
AI Automations
- Lead Scout: structured account discovery and lead qualification.
- Service desk assistant grounded in five years of ticket history.
- Automated content generation with human review and approval.
- Every pilot includes a baseline, control points and an agreed success measure.
How to start
Start with a use-case workshop and evidence review. We select one high-value, bounded workflow for a fixed-scope pilot before scaling.
MARIN & GORBUNOVA
Bring us one real operational challenge.
In 30 minutes we will assess the problem, the available evidence and the smallest useful first step.
Book a conversation→hello@marin-gorbunova.com